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The Secrets of the Most Creative Print Marketing Campaigns - armanali - 11-28-2022
We already know the options that modern printing and finishing techniques offer to various marketing campaigns, but creativity will never have the last word. Print Power, the European initiative to promote print and its creative uses, has a large collection of case studies that help advertising agencies and print service providers put their creativity to work for their clients Let's take as a prime example the "one page, two ads" technique that was successfully used by Volkswagen and LL Bean by using photosensitive inks to make two ads in one.
Volkswagen has promoted the 'night vision' feature of its new VW Touareg by creating a new version of one of Hans Christian Andersen's stories. So in the first advertisement, it is about a young deer that ventures on a road, in the b2c email list dark, in front of a moving car - and the ending is not a very pleasant one. However, reading the same advertisement in the dark presents us with a different version. Fluorescent inks illustrate how the car's "night vision" feature allowed the driver to see the deer and stop in time. In this way,The same principle was used by LL Bean for an ad encouraging people to get outdoors and enjoy nature.
Readers first came into contact with a blank page that contained only the prompt "Take her out." As the advertising material was taken outside, the photochromic inks were activated, making the page look like an "outdoor manifesto". It was written in verse and celebrated the benefits and beauty of outdoor fun. Simplicity is the new complexity, or so thought Dublin Zoo, which wanted to draw attention to the plight of white rhinos by celebrating the birth of a white rhino in its enclosure. A simple notice was used, placed in the 'births, deaths and notices' section of The Irish Sun newspaper.
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RE: The Secrets of the Most Creative Print Marketing Campaigns - xandrel - 02-03-2024
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