How the branding of alcoholic beverage packaging affects the increased consumption of alcohol among adolescents, in our region the laws on the promotion of alcoholic beverages are still not precisely defined. In Bosnia and Herzegovina, there is a law on illegal advertising, which is vague at its core and does not explicitly mention alcohol. In most countries, the promotional activities of the alcohol industry are heavily regulated. In neighboring Serbia, there is a Law on Advertising, where the rules on limiting the advertising of alcoholic beverages are explicitly stated. In Croatia, there is a Rulebook on advertising, as well as a Rulebook on the conditions and methods of informing consumers about the properties of alcohol.

Beverages as well as the Rulebook on strong alcoholic beverages UK Phone Number Data and many other regulations that explicitly regulate the way alcoholic beverages are advertised. Marketing of alcohol implies activities of promotion of alcoholic products through various media. Alcohol marketing uses all four types of marketing mixes but is most impressive through the promotion of alcoholic beverages as a special type of advertising. Only the advertising of alcoholic beverages is prohibited, except for beer and wine. In addition to promotional activities and advertising through traditional media, alcohol marketing also includes advertising through online and social media.

And sponsorships of sports and music events. Also, alcohol marketing includes sponsoring various cultural events, films, various formats of TV shows, etc. Different manufacturers have different target groups at which all their advertising is directed. The promotion of alcoholic beverages is considered a major public health problem. Alcohol marketing aimed at attracting teenagers is particularly controversial, especially with the so-called alcopops drinks.  Some of the methods used by producers of alcoholic beverages to increase the demand for alcoholic products are: promotion during sports events, and designing packaging to attract a certain target group.