01-05-2022, 12:45 PM
If we talk about "Internet sales" we can say that it works in the same way. It is cheaper to convince someone who has already bought from your website to continue converting than to attract a new customer. In addition to being cheaper, the loyal lead is the greatest ambassador of your brand, because they end up recommending your service to other people. However, the conquest of a committed community is not an easy task. Because more than having a good product, it is necessary to deliver an experience that goes beyond what the consumer expects. Do you want to know how to retain a community around your brand? Take a look at our tips! 1. The pains of your buyer person are your compass To offer a differentiated shopping experience you need to understand the wishes of your buyer persona when they arrive on your page. What problems do you face on a daily basis? What type of content do you consume?
What networks are you on? This information exerts a profound influence not only on the creation of the product, but also on the dissemination of it. 2. Attention is the first opportunity to enchant your client In an increasingly competitive market And in constant change, there is no product or service that cannot be copied. Attention is the only 100% personalized thing you can offer, as well as being your first opportunity to make a good buy email database impression on your consumers. On the other hand, and regardless of whether you serve your customer via email or by phone, good customer service is what puts customer satisfaction first. “A good sales team does not insist on the care (or product / service) that it believes is best for the customer. It captures the signals provided by the prospective buyer and embarks on their preferences and needs. (Steve Denning) 3. Different audiences require different approaches Your communication with someone who has already bought from you should be different from the speech you use to attract new buyers. The user who has already converted is more prepared to receive content related to your brand, while the person who enters your site for the first time still needs to be educated when it comes to your product or solution.
For those visitors who have recently signed up to your site, you need to deliver content to help them solve a problem before introducing your product / solution. 4. Gifts and rich materials When you offer a rich material, for example an e-book , without charging an additional fee for it, you foster a sense of "reciprocity" in your user that influences their purchasing decisions in the future. He can buy again on your page, since in addition to delivering a quality product, you have provided him with content that has been useful and that has increased the perception of its value on that purchase. Making an analogy, it is like the case of a teacher who has a bodybuilding course for beginners and offers an e-book with protein-based recipes, for example. But beware! Be attentive so that the consumer does not perceive this strategy as the tied purchase, or the traditional bait and hook model, which is when you offer one product associated with another. Your language must be very clear so that the buyer understands that they are paying only for one product. 5. Promotions when buying more products A widely used tactic to build customer loyalty is to offer discount coupons for other purchases they make on your site. For example: a blog that organizes music festivals offers a 25% discount on the purchase of tickets for other events that it promotes, through the participation of the lead in a satisfaction survey. In addition to maintaining an active relationship with your base, this type of action encourages the user who has already purchased on the site to continue converting. 6. Affordable and efficient support If we adhere to EU regulations, for example, the seller must repair, replace, discount or refund the amount paid, if the product that has been purchased is defective or does not work as advertised.
In addition, if a product or service has been purchased online or outside of a commercial establishment (by phone, by mail or from a door-to-door seller), you also have the right to cancel and return the order within 14 days, for any reason and without any justification. In the digital medium, this term may vary according to the platform on which the product is hosted and the terms established by the vendor himself. By this we mean that your work does not end when the user receives the product. What if you have any questions about how to use it? What if you are not satisfied with the purchase? To retain your customers it is necessary that you give them a complete shopping experience and this refers to the after-sales as well. The more empathy you show in your customer service, the greater the chances that he will recommend your product or service to a friend.
What networks are you on? This information exerts a profound influence not only on the creation of the product, but also on the dissemination of it. 2. Attention is the first opportunity to enchant your client In an increasingly competitive market And in constant change, there is no product or service that cannot be copied. Attention is the only 100% personalized thing you can offer, as well as being your first opportunity to make a good buy email database impression on your consumers. On the other hand, and regardless of whether you serve your customer via email or by phone, good customer service is what puts customer satisfaction first. “A good sales team does not insist on the care (or product / service) that it believes is best for the customer. It captures the signals provided by the prospective buyer and embarks on their preferences and needs. (Steve Denning) 3. Different audiences require different approaches Your communication with someone who has already bought from you should be different from the speech you use to attract new buyers. The user who has already converted is more prepared to receive content related to your brand, while the person who enters your site for the first time still needs to be educated when it comes to your product or solution.
For those visitors who have recently signed up to your site, you need to deliver content to help them solve a problem before introducing your product / solution. 4. Gifts and rich materials When you offer a rich material, for example an e-book , without charging an additional fee for it, you foster a sense of "reciprocity" in your user that influences their purchasing decisions in the future. He can buy again on your page, since in addition to delivering a quality product, you have provided him with content that has been useful and that has increased the perception of its value on that purchase. Making an analogy, it is like the case of a teacher who has a bodybuilding course for beginners and offers an e-book with protein-based recipes, for example. But beware! Be attentive so that the consumer does not perceive this strategy as the tied purchase, or the traditional bait and hook model, which is when you offer one product associated with another. Your language must be very clear so that the buyer understands that they are paying only for one product. 5. Promotions when buying more products A widely used tactic to build customer loyalty is to offer discount coupons for other purchases they make on your site. For example: a blog that organizes music festivals offers a 25% discount on the purchase of tickets for other events that it promotes, through the participation of the lead in a satisfaction survey. In addition to maintaining an active relationship with your base, this type of action encourages the user who has already purchased on the site to continue converting. 6. Affordable and efficient support If we adhere to EU regulations, for example, the seller must repair, replace, discount or refund the amount paid, if the product that has been purchased is defective or does not work as advertised.
In addition, if a product or service has been purchased online or outside of a commercial establishment (by phone, by mail or from a door-to-door seller), you also have the right to cancel and return the order within 14 days, for any reason and without any justification. In the digital medium, this term may vary according to the platform on which the product is hosted and the terms established by the vendor himself. By this we mean that your work does not end when the user receives the product. What if you have any questions about how to use it? What if you are not satisfied with the purchase? To retain your customers it is necessary that you give them a complete shopping experience and this refers to the after-sales as well. The more empathy you show in your customer service, the greater the chances that he will recommend your product or service to a friend.