消費者提供有意識的數據 - Nafisaritu123 - 08-04-2022
博客軟件 WordPress 的託管公司委託倫敦大學的研究人員和英國市場研究公司 Vanson Bourne 的分析師進行了一項研究,以研究“人工智能 (AI) 是網絡上的人”的概念。對消費者數字體驗的影響以及消費者、品牌和人工智能之間的關係”。對英國、美國和澳大利亞超過 1000 名員工的消費者和企業的調查顯示,在目的驅動的消費時代,透明度、信任和人性化等價值觀是釋放 AI 價值的關鍵。原來是關鍵。 美國全球供應商 IDC 表示,與 2018 年相比,全球在人工智能係統上的支出增長了 44%,達到 358 億美元(278 億英鎊)。在線人工智能的採用佔了這一支出增長的大部分。 根據英國特許營銷協會的研究,在過去的一年裡,重點一直放在歐盟通用數據保護條例 (GDPR) 和旨在賦予消費者
據權力的隱私條例上。無論如何,48% 的英國消費者仍然不知道品牌如何使用數據。而且似乎他們仍然擔心自己的個人信息和在線行為的隱私。由於消費者將個人數據保護作為公 Whatsapp 号码列表 司的優先事項,並要求其使用、收集和評估具有透明度,因此大多數公司都承擔著必要的道德、數據保護和消費者權利角色。開始對話。 在英國,無論是消費者還是企業,都表示非常重視數據隱私和安全保護等問題。公司應該對他們使用數據的目的、個性化程度以及對數據交換的清晰和直接評估有明確的責任。 越來越多的數字用戶意識到並意識到在參與數字體驗時與品牌發生的“價值交換”。
正如預期的那樣,千禧一代希望獲得更好的服務以換取共享個人信息的願望最高,而老一代則不太願意為個性化服務提供個人信息。 數據共享帶來個性化服務。在這方面,人工智能非常有能力,例如,在炎熱的天氣向路過冰淇淋店的用戶展示冰淇淋廣告。儘管如此,消費者仍擔心此類廣告過於侵擾和侵擾。 87% 的英國消費者表示個性化很重要,但不會“令人毛骨悚然”,77% 的英國企業表示“避免令人毛骨悚然非常重要”。 WP Engine 從其研究中為品牌和企業提供了一些重要信息。首先是讓算法開放。越來越多的公司正在轉向人工智能平台來做出重要決策,例如工作分配、貸款篩选和大學錄取。因此,用戶越來越關注算法如何做出這些決定。 93% 的英國消費者認為,組織必須公開其數據如何用於構建個性化在線體驗,這一點很重要。鑑於這些觀點,組織認識到需要
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