12-06-2022, 05:50 PM
In the context of Tencent's slowing revenue growth, WeChat no longer "restrains" and makes frequent attempts in commercialization. Following commercial activities such as video account concerts, enterprise WeChat interface fees, and video accounts participating in 618, the official account of WeChat Advertising Assistant recently issued an article saying that WeChat advertising launched search result advertisements and supported bidding promotion capabilities. WeChat advertising is the "savior" again WeChat search advertisement online notice, picture/WeChat advertising assistant official account It is worth noting that in an interview with Southern Metropolis Daily in September 2020, Liang Zefeng, Product Operations Director of WeChat Souyisou, also said, There is currently no commercialization goal, and no bidding ranking will be launched.
However, WeChat search has developed for many years and has also occupied a place in the search field. According to official information, in April 2017, the WeChat business group structure Phone Number List was adjusted and a search application department was established. Subsequently, WeChat upgraded the "Search for a Search", from only searching contacts, to supporting searching official account articles, circle of friends, small programs and other content. Considering that WeChat has a monthly activity that is almost comparable to the number of mobile Internet users in China, the commercialization of the search function of its first-level menu may contain huge commercial value.
![[Image: nDzU7C8rVEKiR0l-QnzCCj4rhB2x5LQTWXkWu_3k...authuser=0]](https://lh3.googleusercontent.com/nDzU7C8rVEKiR0l-QnzCCj4rhB2x5LQTWXkWu_3kL_OCJd1IC6gAt5ZtuBX1QDWjf83F4-36skdDijbFxzeJ2FY0zF56s3EKgk1b7eMLJXcR2nzT47iFcRiGh6E-jCzH6no6hZDiP0bLIdhAfQLdrue08tP9yFp61dvUCY2GU0N1MO8pfe5lvnqyOqhtDfbNhYRMkKSfF0oRsLclTi18xYmnEfzNzd46qcXsn2npV_qcHprxTKY0sIP5htl07bz6XAHEG0CXhrOnMx9BNeBmonFxGLGlF1lvOVofLWDF0ibze4tXvlJ9roHNdCiPz2F1U6D6i7CZA8GZjg9jLTSag9vgl0xmLiqxOmAIDPd9AjfL9wIflzAPGue5F_7NoeIsGHsmAWvPaQZKL9REdpiMAATVTUzs3cb5CoJXrHEWsHiQ6BpGr2e0KZ4X050s9Rktb0_yVvJVQltw7yqpHOZRWceYp78YHdDqY1joana_lzP4aCeDe4BlNUnbfDH8JltMgZEutESmdzFz5lM0WAnqxbhtcaH-HjeciDyWeh3-6JgAbzaoZmFqwxSHoCg5nS6mRXqXkryLX9EPuMwQU0iG-TcKr9CluYaex7d1x20nS9DTBO8LYV-zl7_3B3eDtR1sNF0nnfUs7E0YOpnUjKDWhpVfDT21NlX5qTF3clp4JyMKE8QfldXCYbWBPTSPHf4Rt8eY958-ACawYtQpsUkp18_Tkdxy0tKCvcyd-68XZx_tjf0F2lOIAxkemlhMxEXwkCajB33RiHStJ0K_bYC6VaMgZsM65SMIpnMNsF-M3VArfHfRGeCX0qWIDlED8WVOJLxNTU7RMTHhcafTfcywpZP2k5LTodIuKZq6YQdYbFahSDQJm8qWGUQIASWnLQQkKWO1zZ4tQ98OkbrUH014G2r14Wqvfwyywn_9ed06rOJG1LjxinIZLtmlL15y7xLciTOHGE-vX-pwNHs_YlMWpUdO3O07VZJY5U2lCASQy_3fL5Ttf84cEnWC=w650-h408-no?authuser=0)
For the current Tencent, this can be described as a timely help. Because in the past period of time, Tencent's advertising performance has continued to slump, and there is an urgent need to find a new growth engine, and WeChat bidding advertising is undoubtedly a practical starting point. However, it is worth noting that since the search engine has been developed for many years and the market structure has been determined, WeChat still has a long way to go to win food from giants such as Baidu. Wechat starts bidding advertising, and Tencent advertising needs a new engine WeChat starts bidding ads, want to grab Baidu's business? On November 3, the WeChat search result advertising business was officially launched. Correspondingly, WeChat also disclosed the detailed display strategy of search result advertisements and guidelines for advertisement placement. From the perspective of entry level, WeChat search ads are not fundamentally different from traditional search ads.
However, WeChat search has developed for many years and has also occupied a place in the search field. According to official information, in April 2017, the WeChat business group structure Phone Number List was adjusted and a search application department was established. Subsequently, WeChat upgraded the "Search for a Search", from only searching contacts, to supporting searching official account articles, circle of friends, small programs and other content. Considering that WeChat has a monthly activity that is almost comparable to the number of mobile Internet users in China, the commercialization of the search function of its first-level menu may contain huge commercial value.
For the current Tencent, this can be described as a timely help. Because in the past period of time, Tencent's advertising performance has continued to slump, and there is an urgent need to find a new growth engine, and WeChat bidding advertising is undoubtedly a practical starting point. However, it is worth noting that since the search engine has been developed for many years and the market structure has been determined, WeChat still has a long way to go to win food from giants such as Baidu. Wechat starts bidding advertising, and Tencent advertising needs a new engine WeChat starts bidding ads, want to grab Baidu's business? On November 3, the WeChat search result advertising business was officially launched. Correspondingly, WeChat also disclosed the detailed display strategy of search result advertisements and guidelines for advertisement placement. From the perspective of entry level, WeChat search ads are not fundamentally different from traditional search ads.