04-05-2023, 04:59 PM
The transition from traditional to digital media was firstly appropriate, then warmly recommended, until it became a must: communication, journalism and the mass media could no longer survive alone in an ever more interconnected, ever more digitized world . This transformation has led to the birth of new spaces, as well as new professionals. Cristina Maccarrone and Roberto Zarriello , authors of "Enterprise as a media", have experienced precisely this transition: a journalistic training culminating in the world of the web and social communication.
Maccarrone and Zarriello's book revolves around a central theme, brand journalism : the company is told as a brand, but also as a media, the company is the mobile number list media itself. For this reason, the communicator or marketer must acquire the sensitivity of the journalist, must be able to exploit it through the involvement and awareness of the readers. What today's marketers lack is the communicative transition that has led the world of communication from analogue to digital, for this reason it is necessary to transform that aseptic coldness typical of marketers into a warm storytelling , typical of journalistic reporting.
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Case studies, examples, techniques and valuable suggestions enrich the manual, which can be considered a real guide to business communication . 2. Visual Content, by Monia Taglienti Contemporary semiotics has had to deal with the panorama of communication tools and practices typical of the postmodern era. Visual Content, by Monia Taglienti When we talk about "content" today we immediately refer to the creation of content, mostly digital, distributed on social channels.
Maccarrone and Zarriello's book revolves around a central theme, brand journalism : the company is told as a brand, but also as a media, the company is the mobile number list media itself. For this reason, the communicator or marketer must acquire the sensitivity of the journalist, must be able to exploit it through the involvement and awareness of the readers. What today's marketers lack is the communicative transition that has led the world of communication from analogue to digital, for this reason it is necessary to transform that aseptic coldness typical of marketers into a warm storytelling , typical of journalistic reporting.
Case studies, examples, techniques and valuable suggestions enrich the manual, which can be considered a real guide to business communication . 2. Visual Content, by Monia Taglienti Contemporary semiotics has had to deal with the panorama of communication tools and practices typical of the postmodern era. Visual Content, by Monia Taglienti When we talk about "content" today we immediately refer to the creation of content, mostly digital, distributed on social channels.