12-27-2021, 05:29 PM
If your brand is aimed at professionals, LinkedIn cannot be missing from your inbound marketing strategy. In recent years, LinkedIn has expanded its functions to increase engagement with users and increasingly offers more possibilities for marketers. How can I integrate LinkedIn into my inbound marketing strategy? What's the best way to use LinkedIn Ads? What can I do to generate more leads with LinkedIn? Keep reading to clear all your doubts! Are you thinking of developing an Inbound Marketing strategy for your company Phone Number List and have doubts? Click here and close a free consultation with us. How to use LinkedIn in your Inbound Marketing plan How to integrate LinkedIn into your inbound marketing planFor years we have thought of the customer journey as a "conversion funnel" from first contact to purchase. But recently, HubSpot has turned this model around with the flywheel methodology, in which the process is a wheel in which satisfied customers return to generate new customers with their recommendations. We can use LinkedIn in different ways during the three phases of this process: attract, engage, and delight.
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Flywheel - How to use LinkedIn in your Inbound Marketing planAttract The strength of LinkedIn is its ability to generate visibility and draw attention to your brand. Offer your clients interesting, attractive and influential content through different formats, such as articles, videos and infographics. In this phase, the goal is to generate interest and add value to users, so avoid overly promotional messages. To interact On LinkedIn you can engage with consumers at the right time, in the right place, and using the right content, so take advantage of this to spark conversation around the needs of your potential customers. Delight In this phase, what we are looking for is to create a long-term relationship with your customers and with your brand's followers. LinkedIn can add value by regularly publishing content of interest to your clients. 3 steps to inbound marketing on LinkedIn 1) Develop your organic presence The foundation for inbound marketing on LinkedIn is having a long-term, developed organic company presence. To do this, we can act on two different fronts: personal profiles and the company page. The personal profiles of the managers and employees of a company are its cover letter. All sections should be complete: profile picture, experience, skills, summary, sector, training and connections. Complete all the relevant information about your professional career, including extra information such as volunteers or organizations to which you belong, and pay attention to the keywords so that your profile is more visible.
Professional Profile - How to use LinkedIn in your Inbound Marketing planYour Company Page is the "face" of your brand on LinkedIn, so it deserves attention, too. In this case, the information that you will have to complete includes logo, summary, organization information and a customizable call to action (for example, "Visit our website"). capture-leads-on-linkedin 2) Use LinkedIn Ads Once you have a complete Personal Profile and Company Page and have started posting content, it's time to take a look at your LinkedIn Ads options. These are the main types of ad you can use on LinkedIn:Sponsored content: to increase the visibility of your company page posts. Text and image ads. Sponsored InMail messages. Dynamic Ads - A more visible ad format to grab audience attention. Since LinkedIn has a large amount of information about the professional profile of users, its segmentation options are very interesting. You can filter the audience your ads are targeting based on criteria such as connections, industries, experience, interests, and much more. Learn in this video what is and the benefits of advertising on LinkedIn Ads. 3) Measure and analyze the results LinkedIn's analytics tools are a very useful solution to guide your inbound marketing campaigns. In the free version, you can see demographics of your visitors, post impressions and clicks on the call to action, as well as information about your followers. And once you start using their payment solutions, you have even richer data, such as conversion measurement, performance analysis, information about your audience or which are the most interesting companies to target (great if you do account-based marketing.
Flywheel - How to use LinkedIn in your Inbound Marketing planAttract The strength of LinkedIn is its ability to generate visibility and draw attention to your brand. Offer your clients interesting, attractive and influential content through different formats, such as articles, videos and infographics. In this phase, the goal is to generate interest and add value to users, so avoid overly promotional messages. To interact On LinkedIn you can engage with consumers at the right time, in the right place, and using the right content, so take advantage of this to spark conversation around the needs of your potential customers. Delight In this phase, what we are looking for is to create a long-term relationship with your customers and with your brand's followers. LinkedIn can add value by regularly publishing content of interest to your clients. 3 steps to inbound marketing on LinkedIn 1) Develop your organic presence The foundation for inbound marketing on LinkedIn is having a long-term, developed organic company presence. To do this, we can act on two different fronts: personal profiles and the company page. The personal profiles of the managers and employees of a company are its cover letter. All sections should be complete: profile picture, experience, skills, summary, sector, training and connections. Complete all the relevant information about your professional career, including extra information such as volunteers or organizations to which you belong, and pay attention to the keywords so that your profile is more visible.
Professional Profile - How to use LinkedIn in your Inbound Marketing planYour Company Page is the "face" of your brand on LinkedIn, so it deserves attention, too. In this case, the information that you will have to complete includes logo, summary, organization information and a customizable call to action (for example, "Visit our website"). capture-leads-on-linkedin 2) Use LinkedIn Ads Once you have a complete Personal Profile and Company Page and have started posting content, it's time to take a look at your LinkedIn Ads options. These are the main types of ad you can use on LinkedIn:Sponsored content: to increase the visibility of your company page posts. Text and image ads. Sponsored InMail messages. Dynamic Ads - A more visible ad format to grab audience attention. Since LinkedIn has a large amount of information about the professional profile of users, its segmentation options are very interesting. You can filter the audience your ads are targeting based on criteria such as connections, industries, experience, interests, and much more. Learn in this video what is and the benefits of advertising on LinkedIn Ads. 3) Measure and analyze the results LinkedIn's analytics tools are a very useful solution to guide your inbound marketing campaigns. In the free version, you can see demographics of your visitors, post impressions and clicks on the call to action, as well as information about your followers. And once you start using their payment solutions, you have even richer data, such as conversion measurement, performance analysis, information about your audience or which are the most interesting companies to target (great if you do account-based marketing.