12-30-2021, 03:28 PM
There was this movie that I remember from the year I graduated from high school. I mean, there were a lot of movies that year, but this one stood out. Now I'm not going to tell you the year (but you can go watch it on Wikipedia). The name of the movie is "10". Today I want to talk about how to achieve your Perfect 10 on Linkedin using the 80/20 rule, also known as the Pareto principle. If you are new to the Pareto Principle, search for it on Wikipedia as well. Actually, it's pretty straightforward, but we'll dig into it. So 10 was a romantic comedy. It starred Dudley Moore and Bo Derek, as well as Julie Andrews. The america email list reason it resonated with me was because he was a songwriter, he was middle aged, and he saw this girl in a car and fell in love with her and chased her all over the place. the world and ended up in Mexico with her. It's a romantic comedy, and it's kinda crazy. The central message of the film is that he discovered that his dream was not necessarily that big in reality. When he finally got to where he was with his 10, it wasn't as good as he thought it would be. Dream versus reality ... That's kind of what I hear from the gurus on LinkedIn. I hear them asking, "Are you killing him on LinkedIn?" There are tons of courses that promise unlimited leads: " Try my unlimited leads system, my LinkedIn prospecting system." “But what they are selling is kind of a myth and difficult. I want to talk about this a little differently because I don't think you should go on LinkedIn and connect with everyone in the hopes of landing a few sales.
I think what you really need to focus on is your perfect 10. Who is in the perfect 10? What's your perfect avatar? Your perfect avatar is the person you love to do business with and the person who loves doing business with you. It america email list would be great to find one of those people. It would be even better to find 10. But I have to tell you that there are probably 100 of these people with LinkedIn accounts. Maybe not all of them are perfect 10s, maybe some are nines, eights, or sevens. The bottom line is that a lot of these (so called) systems focus on reaching an audience. mass and trying to attract the right people, which in theory makes sense. But here's the america email list thing: if you really understand who's best for you and your business, and you can connect with 100 of them on LinkedIn, There is a good chance that at least 10-20 of these people are at least good potential partners. by working with you. Let's talk about this math. The Pareto principle is also known as the 80/20 rule. Essentially, this means that for many events, around 80% of the effects are from 20% of the causes. So if you interpolate that, that means 80% of the profits are coming from 20% of the people you connect with. So, are you ready to connect with 100 people to let 80% wallow? The correct answer here is, if you could have 10 Perfect 10s out of 20% of 100 people, then yes I would. I don't know about you. Using these calculations will help you increase your chances of success. So let's break this down a little further. What is a QUALITY connection? First of all, we need to start by defining what a quality connection is for you.
A great connection is someone who matters to you and your business , but it doesn't always have to be a direct sales opportunity. This is where I find a lot of other systems fail and frankly fail. Just connecting with all of those people who match broad criteria doesn't necessarily mean they're going to buy from you or that they're going to be Perfect 10s. They can be transactional, which means you might have to fight over the price, or they could be tire kickers, and often times they just waste your time. One in 10 chance beats 100% of 0 What you really want to america email list do is find 100 people who could relate to you and your business, and narrow it down to your perfect 10. Some of those great connections might be influencers, sellers, etc., while others might really be ideal. referral sources, that is, people they might refer you to other people. That leaves the last group of perfect leads. So, should you focus only on the people who are going to buy from you, or are there other opportunities that you might miss by ignoring influencers, vendors, or referral sources? I tell you that you should pay attention to all of them. Start with the big 100 So if you connect with 100 quality people, you will find that not all of them will be active and responsive. I have found this to be the reality of LinkedIn, both for myself and for others I've taught how to use LinkedIn effectively. This is how it works:
First, connect with these 100 awesome people. Of those 100 people, about 50% of those people will be completely inactive. That means you can message them, but they probably won't respond. They might be perfect, but they just aren't engaged on LinkedIn. They may not use it as you hope. The following 30% of people can actually watch, read your profile, pay attention, or even see what you post. But maybe they're not really ready to commit. They're not ready to reach out to you and say, “Hey, I want to buy what you've got to sell,” or “I want to refer people to you,” or any business that produces an interaction. Let's call them Looky Lous! So with that, 50% of people are not going to pay attention, 30% of people are going to america email list watch, maybe engage, but not ready. So that leaves us with 20% and that's the 80/20 Pareto Principle rule. This special 20% So from the remaining 20%, think of it this way: and if 10% of those people could be good referrals, maybe people you could recommend a company to and maybe people who can. recommend a company to you? Treat them like they're a resource, not a sales opportunity. Then the last 10% could be some of the people who are potentially going to buy from you, but they have to be in that perfect range of 10 AGAIN, right? They need a little bit of relationship building to transform into that optimal person, that perfect Avatar.
I think what you really need to focus on is your perfect 10. Who is in the perfect 10? What's your perfect avatar? Your perfect avatar is the person you love to do business with and the person who loves doing business with you. It america email list would be great to find one of those people. It would be even better to find 10. But I have to tell you that there are probably 100 of these people with LinkedIn accounts. Maybe not all of them are perfect 10s, maybe some are nines, eights, or sevens. The bottom line is that a lot of these (so called) systems focus on reaching an audience. mass and trying to attract the right people, which in theory makes sense. But here's the america email list thing: if you really understand who's best for you and your business, and you can connect with 100 of them on LinkedIn, There is a good chance that at least 10-20 of these people are at least good potential partners. by working with you. Let's talk about this math. The Pareto principle is also known as the 80/20 rule. Essentially, this means that for many events, around 80% of the effects are from 20% of the causes. So if you interpolate that, that means 80% of the profits are coming from 20% of the people you connect with. So, are you ready to connect with 100 people to let 80% wallow? The correct answer here is, if you could have 10 Perfect 10s out of 20% of 100 people, then yes I would. I don't know about you. Using these calculations will help you increase your chances of success. So let's break this down a little further. What is a QUALITY connection? First of all, we need to start by defining what a quality connection is for you.
A great connection is someone who matters to you and your business , but it doesn't always have to be a direct sales opportunity. This is where I find a lot of other systems fail and frankly fail. Just connecting with all of those people who match broad criteria doesn't necessarily mean they're going to buy from you or that they're going to be Perfect 10s. They can be transactional, which means you might have to fight over the price, or they could be tire kickers, and often times they just waste your time. One in 10 chance beats 100% of 0 What you really want to america email list do is find 100 people who could relate to you and your business, and narrow it down to your perfect 10. Some of those great connections might be influencers, sellers, etc., while others might really be ideal. referral sources, that is, people they might refer you to other people. That leaves the last group of perfect leads. So, should you focus only on the people who are going to buy from you, or are there other opportunities that you might miss by ignoring influencers, vendors, or referral sources? I tell you that you should pay attention to all of them. Start with the big 100 So if you connect with 100 quality people, you will find that not all of them will be active and responsive. I have found this to be the reality of LinkedIn, both for myself and for others I've taught how to use LinkedIn effectively. This is how it works:
First, connect with these 100 awesome people. Of those 100 people, about 50% of those people will be completely inactive. That means you can message them, but they probably won't respond. They might be perfect, but they just aren't engaged on LinkedIn. They may not use it as you hope. The following 30% of people can actually watch, read your profile, pay attention, or even see what you post. But maybe they're not really ready to commit. They're not ready to reach out to you and say, “Hey, I want to buy what you've got to sell,” or “I want to refer people to you,” or any business that produces an interaction. Let's call them Looky Lous! So with that, 50% of people are not going to pay attention, 30% of people are going to america email list watch, maybe engage, but not ready. So that leaves us with 20% and that's the 80/20 Pareto Principle rule. This special 20% So from the remaining 20%, think of it this way: and if 10% of those people could be good referrals, maybe people you could recommend a company to and maybe people who can. recommend a company to you? Treat them like they're a resource, not a sales opportunity. Then the last 10% could be some of the people who are potentially going to buy from you, but they have to be in that perfect range of 10 AGAIN, right? They need a little bit of relationship building to transform into that optimal person, that perfect Avatar.